Roland Rebrands for the Future



Bellingham, WA – September 1, 2010 – Roland Systems Group U.S. announces that parent company Roland Corporation (President: Hidekazu Tanaka, Capital: 9,274 million yen) will be consolidating the "RSS by Roland" brand of professional audio equipment, and "EDIROL by Roland" brand of video equipment under the Roland brand. Consolidation will start with new products released on or after September 1, 2010.
At the same time, the company will initiate a transition for the "Cakewalk by Roland" brand, which currently provides both PC music-related hardware and software, to a brand that specializes in software.

brand_change

Through this re-organization, Roland continues to deliver products in a broad range of categories, and uses a multi-brand approach to enhance the identity of each product category in their respective markets.

Through Roland Systems Group, the professional audio and video division of Roland Corporation, Roland has built a strong presence in the market using the "RSS by Roland" and "EDIROL by Roland" brands and will continue doing so using the “Roland” brand. Roland’s strengths and ongoing development in digital technology has established the company as a total provider of solutions for live performance as well as professional audio and video production.

Meanwhile, the "Cakewalk by Roland" brand will be given a clearer brand identity by concentrating solely on computer music-related software. Hardware products that have been marketed under "Cakewalk by Roland" will now be marketed under "Roland,” a brand that is a familiar name among users of musical instruments. This will expand communication to a broader range of users, and will create new demand by suggesting solutions that combine hardware from "Roland" and software from "Cakewalk."

Through these brand consolidations, Roland will improve its efficiency in their brand-related investments while enhancing the communication impact and value of the individual brands.

---------
About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With over 38 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit www.Roland.com.

About Roland Systems Group
Roland Systems Group U.S. (RSG) supplies the commercial and performance audio/video industries with application specific equipment from the Roland professional audio and video product lines. These product lines address applications for houses of worship, studios, clubs/casinos, theaters/performing arts centers, production houses and rental and staging companies. Roland Systems Group U.S is headquartered in Bellingham, Washington and is a member of the worldwide group of Roland companies. For more information, visit www.rolandsystemsgroup.com or call 800.380.2580

About Cakewalk, Inc.
Cakewalk, Inc. is the world's leading developer of powerful, yet easy to use software products for music creation and recording. Millions of musicians around the world choose Cakewalk products to produce audio for the professional music, film, broadcast, and video game industries. These customers include Grammy® and Emmy®-winning producers, composers, sound designers and engineers. We invite you to learn more about our company and products by visiting www.cakewalk.com.